Last night, Baratunde Thurston decided to count the number of black people attending the Republican National Convention (SPOILER ALERT: there weren’t very many). As Thurston explains:
Obviously, I needed a hashtag, and #blackcount, #blackGOPcensus, and #negrorollcall were all boring. Inspired by the Food Spotting app, I went with #negrospotting. It rolls nicely off the tongue and clearly communicated my activities. Besides, if you’ve ever been the minority in the room (white people too), you know you’ve probably counted members of your own population. I just wanted to add a unique branding and some methodological rigor to the generally implicit practice in which we all engage.