According to a report from Reuters, “Intel is counting on facial-recognition technology for targeted ads” that “doesn’t identify specific people, but it could provide general data about viewers’ gender or whether they’re adults or children to help target advertising.”
So, in case this isn’t clear, Intel is developing a set top box with a camera in it, pointed at you, the viewer. The video signal is then analyzed by facial recognition software running on the set top box, which then guesses your age, gender, and possibly other identifying markers to best customize your ad-viewing experience.
Sounds great, right?
